Sharing a HUGE win! I made my first sale today for my program at $1997! Almost to mission accomplished!
I’m at MISSION ACCOMPLISHED just on Chatterbox alone! Which is good, because I vapor locked on the creative marketing pieces. I have the artist client who’s bartering two classes with me ($680) – and I’ve been a student of his for 5 years so this is REALLY valuable to me. Four students for my beta tech class ($97 each) – 6 weeks over the shoulder website building, weekly group Q&A. One small business that’s hired me to teach their employee how to deal with the technology they have, help them finish their website and to do a little tech writing on the side (establishing templates they can use) for $997 for six weeks work (one day onsite a week). Yay! Love this Masterclass. Thank you everyone for all the help and encouragement!
Another sale confirmed! Total at $1491...so far. Looking for at least one more sale to get to Mission Accomplished! ????
Your Mission Accomplished Story
I had originally signed up for EPM in 2016. I know Marisa brings brilliant thinking to her products and she comtinues to iterate her way to grater an greater awesome-ness.So when I had an idea for a new product, I wanted to see how EPM had evolved. I particularly wanted to see how she had designed 6 easy-to-use marketing campaigns. I got that much and so much more.
I had just moved from Philadelphia PA to Savannah GA. I was missing the in-person Executive Coach Mastermind that I had been a member of for 10 years and I wanted to start my own online version of that group. I had learned so much practical information and felt a part of a supportive community. I knew i wanted to Experiencify it so coaches would stay engaged and inspired.
First I worked through Nail Your Niche even though I already had my program idea. As a result, I got crystal clear on why this was the program for me. But when it came to Experiencifying my product, I found myself working on how to Experiencify my individual executive coaching clients instead of my Mastermind. Then I applied that learning to my current client which i believe kept her engaged and influenced her to sign up for another 6 months of coaching with me. I especially credit being clear about her future self and emphasizing her constant wins--including making ca-ching sounds with each new win--with producing this result which was a real change from previous engagements.
So while I still have to launch my Mastermind for Executive Coaches, I got to Mission Accomplished with the $2000 I received from my executive coaching client. This has given me greater confidence in my own coaching and encouraged me to build my coaching practice with individual clients calling it: Lead to Greatness Executive Coaching while i also reach out to experienced executive coaches to fill my Mastermind.
I will have a great foundation for marketing these two products with all the materials from EPM 2019 plus Heroic and Xperiencify will give me the amazing tools to represent Millennial Consultants to the world!
What is your biggest takeaway from EPM?
Iterate your way to awesome--get it out, get it done ,and make it better
How did EPM help you become successful?
Simple ways to market your product
How has EPM and your success impacted your life?
Encouraged to keep moving forward, I can do this
What has been the biggest change in your business?
Clarity about two products and no more or less
What are you most excited about moving forward with your Experience Product?
i really felt encouraged to keep moving forward despite many personal challenges like breast surgery and continued construction on our house which meant living out of suitcases.
Is there anything else you would like to add?
EPM 2019 along with Heroic and Xpereiencify is a really complete solution. I haven't had a chance to watch Don Crowther's sessions or many of the optional trainings, but I feel like there is enough for another 10 weeks of learning. i am so looking forward to completing my website and finally representing my business the way i want to. Thanks for all you do to support your clients.
Your Mission Accomplished Story
All I can say is that Marrisa DELIVERS!!
I have been a solopreneur for five years working in a small semi-rural area and have been struggling trying to put together marketing messages for my courses and struggling to find a way to engage my students in a way that would help them do their homework and see results. I have taken other courses but just couldn’t get any forward momentum (and I consider myself to be a self-motivated individual!). I was hesitant to spend another $2000 US to take yet another course that would provide great information but at the end of the day, just be words on a page. Despite my reticence, Marrisa’s marketing message was compelling. So, with great trepidation, I signed up for the Experience Product Masterclass.
Marrisa delivered right from the start. The entire course was paced so that the content was easy to consume. Action items were linked with each video and you were given lots of incentive to do the work. No more reading and thinking “I’ll get to this later”. Group coaching support was provided and I got personalized feedback from the coach on my work; I can’t put a price on how valuable his feedback was to me. When the time came to put together a sales page for one of my classes, it took me 15 minutes using all the material from the homework assignments. Nothing I have done in the past prepared me to create a compelling marketing message and 7 weeks into this course, I wrote my best message ever!! I now have enough skill to put together a professional marketing message for my other course offerings as well.
As for improving my student’s experience, Marrisa has provided me with everything I need to 10x how I provide value. I had been delivering a small ‘wow’ experience and now that I have completed this program, I will be able to deliver a gigantic ‘WOW’ experience.
THANK YOU Marrisa. You have a client for life! As my business grows, I fully intend to continue my professional development journey with you.
What is your biggest takeaway from EPM?
Just one :-) I will narrow it down to two! Learning the importance of talking to and most importantly listening to prospective clients (I use to 'save time' by doing email interactions only). Both the importance of improving the experience for my students and how to do that.
How did EPM help you become successful?
A few years back I took the Product Launch formula and while the content was amazing, I could never get traction. I kept trying to create an Avatar, trying to get a lead magnet but was totally stuck. At one point, you mentioned that this was an advanced strategy. When I heard that I felt a weight drop off my shoulders. EPM provided me with what I needed to move my business forward right from where I am. The two key components were building a marketing message and experencifying my content.
How has EPM and your success impacted your life?
I have the tools now that will help me grow my business.
What has been the biggest change in your business?
Increased focus on my clients "you can have anything in life that you want if you help other people get what they want"!!
What are you most excited about moving forward with your Experience Product?
Delivering even better results for my students.
Is there anything else you would like to add?
Thank you
Sharing a HUGE win -- First Sale today!!! On my very first call! So I'm 100% conversion so far!! $1997 (so not quite technically Mission Accomplished, but I think I'll make it ???? . . . now going for "a whole lot more"!)
First sale for $997! Halfway to mission accomplished!! #superpod. Some thoughts: The call was my first "Start with an Experience" session and was one of about 4 different session titles I put out there. While I've spent most of my time and energy on "Mama Sleep Makeover" aimed at helping professional moms get more sleep, this was with a single professional guy with no kids who responded to my "Double Your Energy Now" session offer that I put out almost as an afterthought since my first session title wasn't generating bookings for me. (I didn't realize that he had no kids).
The Sales for Superheros script REALLY WORKS!! OMG Christine Dunn thank you!! Part 1 of focusing on his future self was all I needed. I felt awkward and weird asking him over and over in different ways what the future looked like for him and how his life would be different with more energy, and I'm pretty sure I flubbed the script a few times since I was frazzled from tech issues getting on the call. However, I focused on listening and trying to peel back the layers of what he shared, and he ended up asking me what I'd charge to work with me before we got to parts 2 and 3 of the script.
Sooo now I need to hustle and pivot a lot of my Marketing since apparently my offer isn't appealing to the niche I thought I had chosen, and I have a few more sessions with professional men who may or may not have children and responded to the same "Double Your Energy Now" offer. I'm confident I can do it, and it actually feels more comfortable to be serving this way since energy is what appealed to me more than sleep.
Even if you're not fully launching, I highly encourage you to get out there and talk to people... I thought I was being proactive and chatterboxing, but the customer problem focus of the Start with the Experience session was what really made it come together for me and generate this sale!
Thanks for the help on the last call this week, Kate Wan!!
I've been online for 5 years now. I've paid for some pretty expensive coaching and I've been fairly focused on what I wanted to offer. Then I turned 60. I didn't do so well with that... which came as a complete surprise because birthdays had never phased me before.
I kept showing up in my business but my focus was down, I felt muddled - I wasn't organizing, I wasn't sorting, I was stirring. It didn't help that my expensive trainer seemed to think I was slack-assing off. I turned to my favourite big-name online inspirational leaders for help. I read their books, I watched their videos... and slowly but surely their words became louder than the voices in my head.
Then one day I received an email from a trainer I had followed for a while and he recommended a training series a colleague of his was organizing. I checked it out, and that's how I met Marisa.
Her personality was mesmerizing and I knew instantly I had found the trainer I had been waiting for. I hung on every word of her webinar and, at the end, when she offered a special deal for her upcoming training I didn't hesitate for a moment.That training was focused and effective and I was hooked.
Next she offered 2 tickets to her Live event in L.A. I called a friend/colleague who was struggling in her business too and told her she had to come with me, no ifs, ands or buts! That was February 2016. Of course an amazing Mentorship Program was show-cased at the live event. I was struggling with the expenses of a large house I hadn't been able to sell the year before so there was no way I could afford it. My friend did.
For months I listened with mixed emotions to the direction my friend was gaining in her business. She had found her true calling, the business that fit her like a glove... and I was so excited for her... but the longing inside me was tangible.
And then the email I was dreading finally arrived. Marisa was offering a new course. And it was everything I was worried it might be. By then I had sold my house but wouldn't be closing for another month. The expenses around moving were looming and I was concerned about affording them, let alone Marisa's course. I felt sick, I wanted it so badly. I even emailed Murray with a convoluted plan that was probably the longest shot I had ever attempted in my life. Which made me feel slightly sicker because I'm not "that person".
Pulling out all the stops I called my financial advisor. She was out of town. I asked to speak with her assistant. She was out of town with her boss. The woman on the phone must have heard my desperation because she offered her assistance. I told her I needed some money. She said she would do what she could but by the time it would be processed it would be Monday.
Monday was too late for Marisa's course: it was open for registration until end of webinar on Friday. I accepted the Monday money realizing it would at least remove the stress of moving expenses. I guess I'm a bit of a "bugger for punishment" because I was on just about every sales webinar Marisa offered that week. She'd finish, I'd shut down... and look longingly at the wine bottle!
Then it was Friday. I could taste my disappointment. I went on the webinar yet again. Ever the optimist I opened my banking platform. The webinar ended. Marisa answered questions. The clock ticked down. I tried Paypal one more time but the don't-pay-for-6-months option still wasn't available for Canadians.
I went back over to my banking tab to shut down...AND THERE IT WAS!! The transfer had completed mere minutes before. My hand was shaking as I transferred a chunk of cash into my Paypal linked account, clicked through on Marisa's Buy Now button, and sent one more email to Murray rejoicing in my new SuperPower: finding money at the nth moment before the clock wound down to zero.
I realize that lead-in is about the longest one ever. I think it sets the scene appropriately. Now EPM is over. It was everything I was hoping it would be. It was the Connect-The-Dots training I needed. After 5 years online I had finally decided on my dream business but after a year and some of muddling, I couldn't find the focus I needed.
Training after training, week after week, I pulled my scattered thoughts into the blueprint I needed to have an organized, well thought out course. Marisa's hook said $2000 in 8 weeks but the guarantee was moot for me. I had a move to get through, I was caring for my young grandson for 10 days, I was house- and critter-sitting for a friend for 2 weeks.
The guarantee didn't matter a bit to me because I got what I wanted: The Experience Product Masterclass. It is a Master Class! My organization has returned. Hurdles I couldn't see over before now tumble as solutions present themselves. I have clarity, I have excitement, I have confidence.
Did I make any money in 8 weeks? Not from my business. I didn't expect to. My master plan will unfold at my behest... based on my personality and design. That design is coming together though. It's coming together thanks to Marisa's training and guidance. Everything I had hoped Marisa's training would be, it is. Every expectation I had of Marisa as a trainer has been lived up to. My big picture life plan continues to grow and gain clarity. I am eternally grateful the stars aligned again and again.
Thank you, Danny Iny!
I hope to find some time during my launch to officially claim Mission Accomplished! Current sales so far: $11,770!
WOO-HOO!!! Thank you, Marisa Murgatroyd and EPM!!
Oh, and thanks to me for clearing my own money karma--the internal shifts from that have been amazing
Thanks, Marisa! :-) The EPM structure helped me to have more clarity, and to reach and appeal to more people. The Bird's Eye View concept is so brilliant--fyi I never really went through your launch. I saw your BEV and pretty much bought EPM solely from that alone. You were brand-new to me
Holy cow. For two years I'd been trying to create a group program to leverage my copywriting business. TWO years! I spent so much time trying to figure it out, getting lost in the little details, keeping fingers crossed I'd pull off a masterpiece. I had my head stuck in product creation mode and never really got anywhere with it. Sure a handful of students who loved it, but that's it. Meanwhile, my copywriting business was languishing because of my devotion to creating my program. It was getting a bit hairy. Ugh.
I absolutely believed I was capable of creating something great but how? HOW?! It was making me nuts. I wanted this sooo bad! I could see it and taste it! I knew emphatically offering a one-to-few program was the right path. But OMG I couldn't make the connections. I couldn't make my promise clear. I couldn't infuse it with excitement. I couldn't get any buzz. All this, despite having invested hundreds and hundreds of hours (I don't dare examine THAT # too carefully). No liftoff. Meanwhile, I'd been putting tons of effort into learning marketing tactics to rev up my business, hoping that in the meanwhile, the clarity would come for my program. That somehow, the stars would line up and I'd have a winner.
Sigh.
When I Marisa's Experience Product Masterclass come into my inbox...everything dropped into place. Well, after getting over the inital fears. I'd been in several other programs with other top experts--and little to show for it. EPM looked so good but really?!?? Could I finally do it? And ahhhhghhh, another $2,000? What if I flatlined with this too? So I waited and waited. Spoke with an enrollment coach. Then jumped.
It was the lifechanging program I hoped for.
THE BEST experience, most valuable and incredible implementation, the most over the moon happy, firehose, action-taking program I've ever taken. Ever. Undergrad, grad school, corporate banking training, other big guru programs and masterminds....nope. They can't compare.
Within the first two weeks I got my first client for my Best Clients Ever program! Then two more! AND, using the sales bonus training, a $5,000 VIP website writing client, which builds on the foundation of my program!!
I got the COMPLETE program creation and marketing training I needed. Plus the encouragement--from Marisa and the FB group--that have set me up for a life-changing, kickass year. Moreover, as a copywriter since 2010 and before that, helping start-ups to Fortune 500 corporate clients access funding they needed to grow and thrive--I've spent my entire career doing research, organizing ideas and, through the written word, shaping vision, desire, values, expertise, energy, passion and personality into story. Into a transformative piece with the goal of helping the reader--whether a credit committee or ideal clients--transform their feelings, their thinking. And come aboard.
Having done EPM, I can say it's a masterpiece. Every step has been fun, filled with uplifting energy, beautifully organized (how that sings out to me!!), encouraging, and absolutely doable. For ten weeks I felt like a kid given the keys to the castle--and every treasure box ;)
And there's still so much to unpack and enjoy and revisit. It's truly the gift that keeps on giving.
Thank you so, so much, Marisa, for changing my world this year and always. xoxo"
What is your biggest takeaway from EPM?
How EXCITING my program can be! How FUN!!! And that I can create this!!! I'm so over the moon about creating a program people will love. It's not enough for me to put all my effort into marketing and selling my program, I want the experience to be WILD and WONDERFUL!!! I want people to say THAT’S THE BEST THING I EVER DID!! And I feel SO confident because of EPM that I've achieved that! AND that I'll continue to evolve my program and make it better and better. AND having my mission and "You know when..." as the foundation of my chatterbox conversations. HUGE for me.
How did EPM help you become successful?
BIG leap in confidence about what I was offering and that it's valuable and exciting. This is the only way I can go all out in marketing and selling it! Being so On Fire about it!! And that I'm so CLEAR about what I'm offering. Over the ten weeks, my program has really evolved AND jelled into something remarkable. People are really excited about it!
How has EPM and your success impacted your life?
I've been wanting to do this, create a group program, for three years now. I've always had a central idea (help entrepreneurs write their own website), but through a series of fortunate events, that idea evolved into Best Clients Ever. It's so much more fun for me! And solves a much more "immediately accessible" urgent problem for people--attracting clients they love. This is the foundatinal work for my website program, so (wow!) people can graduate to that as a next step. Because of EPM, I can shape my business around this, my ONE thing, and GO FOR IT this year. Plus I have the toolbox of just right marketing techniques and understanding I need to market my program. I can keep it simple, stick to these , and build my momentum.
What has been the biggest change in your business?
Before EPM, I had an idea for my program, I had much of the stuff, but I didn't have a clear pathway. I was concerned that I would hustle to sell it and it might fall flat, or people might not finish it, or that it would simply be "ordinary". I was in a place of I didn't know what I didn't know. After EPM, I'm feeling 100% EXCITED and CONFIDENT and CLEAR about what I'm offering...and that I have a fun and valuable path for entrepreneurs to follow to their awesome. And that my program is solving a real need, as evidenced by students so eager to jump in.
What are you most excited about moving forward with your Experience Product?
My beta program begins Valentine's Day! Eqipped with some awesome preliminary feedback (from my first student who started a little while ago), I'm really excited to go forth in this journey with my students, and uplevel again Big Time. And gain their testimonials to weave into my marketing. And build my confidence MORE. My intention is to bump the price of my program from $497 to $997 later this year. I'll be excited and ready to do that after my beta launch (in fact, my first student expected to pay $1,497!!)
Is there anything else you would like to add?
Marisa, this has been THE BEST experience, most valuable and incredible implementation, the most over the moon happy, firehose, action-taking program I've ever taken. Ever. Undergrad, grad school, corporate banking training, other big guru programs and masterminds....nope. I got the COMPLETE training and encouragement--from you and friends in the FB group--that have set me up for a life-changing, kickass year. As a copywriter since 2010 and before that, helping start-ups to Fortune 500 corporate clients access funding they needed to grow and thrive--I've spent my entire career doing research, organizing ideas and, through the written word, shaping vision, desire, values, expertise, energy, passion and personality into story. Into a transformative piece with the goal of helping the reader--whether a credit committee or ideal clients--transform their feelings, their thinking. And come aboard. EPM is a masterpiece. Every step has been fun, filled with uplifting energy, beautifully organized (how that sings out to me!!), encouraging, and absolutely doable. For ten weeks I felt like a kid given the keys to the castle--and every treasure box ;) And there's still so much to unpack and enjoy and revisit. Wow. It's truly the gift that keeps on giving. Thank you so, so much for changing my world this year and always. With love, Michele xoxo