I had been planning to create an online meditation course for about 5 years but never got around to it. I kept putting it off because I didn't know where to start or what should be included. I didn't know how I would promote it, or how to structure the material so that it would engage and retain the students who enrolled in my course. I joined the Experience Product Masterclass (EPM) and everything started to fall into place. I had mentors, coaches and lots of feedback on my work. I discovered how to structure my course, how to make it attractive to potential students, and how to market it without breaking the bank. As I reached the end of the course my original idea for an online course had evolved into a well-designed, content-rich product that I could confidently launch, market and deliver to the students who would buy and participate in my course.