Julie Moran

Julie Moran

I have been messing around with various business concepts for years, and for years have come up against a brick wall called 'marketing'. I really had no idea about the 'how to' of marketing. And for years I've talked about needing to do a course or find a coach who could help me. I've searched for marketing courses but nothing resonated with me until I watched Marisa's video clips that were part of her EPM marketing campaign. As I watched the videos I found myself repeatedly nodding along with the things she talked about and I was fascinated by the fact that these (rather long) videos held my attention and that I became excited about the course.

I attended a launch webinar and was fascinated to watch as 1000 people rapidly became 300 people; Marisa had made some changes to her webinar format and approach and the result was devastating to witness. She invited us back to another webinar. And, still fascinated, I watched as she regrouped and presented a much better version of the webinar. I remember thinking, 'wow what a gutsy, courageous woman; that cannot have been an easy thing to do'. The first webinar must have been devasting for her and yet she's quickly refocused, put on her most professional front and delivered the goods just a few short hours later. It was Marisa's show of courage and professionalism in the 'face of defeat' that hooked me. I signed up. And I'm so glad that I did.

I needed to learn how to focus and find my micro-niche and I'm happy to report that I did. And it feels so great to have this focus.

I needed to learn how to position myself in my clients' shoes and identify pain points and visions of future self so that I could build a product that was on point. And I did. As a result of this, I identified a huge potential client group that I hadn't previously even considered.

I needed to learn how to create a systematic marketing campaign. And I did. I learned so much; the step by step how to's.

I learned these things in the very short space of just 10 weeks. And I feel confident that I can continue to apply those learnings in my business.

I took on board lots of new knowledge and practiced applying this new knowledge, step by step. Alongside this transactional part of the learning process there was of course a whole lot of inner learning going on as well. The biggest internal shift for me was switching negative 'what if....' into positive 'what if...' For example, 'what if no-one wants to purchase my product? became 'what if a whole lot more people than I imagined purchase my product?' or 'what if I can't get the next piece of the program developed in time' became 'what if you lay out the steps and just do it?' And the next biggest personal shift is that I now, very consciously, move forward in steps; one step at a time, I just keep moving forward, instead of allowing myself to become stuck and bogged down in the overwhelm that can emerge from thinking in leaps and focusing on the big picture all the time. My new personal mantra, particularly when feeling overwhelmed or fatigued is 'just one step at a time Julie, that's all, what's the next step you can take right now?'

My specific and tangible wins from participating in EPM include: I have designed a birds eye view of a program called 'design 4 knowhow'; it's 6 short, stand alone courses. I have had a very positive response to my market survey (88 email addresses from 100 survey respondents) and now plan to send out similar surveys to my industry. I have a client who wants to purchase my first short course for 12-15 of his staff and depending on how that goes, he may purchase the whole program for his staff. I have a list of 35 people who want to be part of a beta product that has emerged as I've been designing my EPM product.

It's been an intense 10 week journey. It's been rigorous and challenging. And it's exactly what I needed; my results speak of my learnings. EPM has positioned me to move forward with confidence. I believe I now have some strategies to achieve my business goals. And a lovely side bonus is that I have a new group of peers who all speak the same EPM language, so we can support and challenge each other as we continue on our business journeys.